We are a group of people who spend their childhood watching movies such as Fast and
Furious, Cars and ……. , playing games such as Need for Speed and ……. for hours.
There was such questions on our minds: “Aren’t undemanding and meaningless
designs very boring? Do oversized fit and rough t-shirts that are worn by
everyone really mean something to people? Does low quality products made by
many different brands just like copying each other dull our passion to the
fashion? If your answer is YES to such questions we would like to welcome you
within us. In 2023 we found our clothing brand Car Wear to answer such
questions. Our mission is to make sure that what we are doing has to mean
something to us before you and in our path by denying just to be a clothing
brand we wanted Car Wear to represent more; a CHARACTER, UNIQUNESS and PASSİON reflecting to reality is what we are aiming for.

While chilling in an evening we got a message from one of our customers saying that “If
only I had gotten the real car, I would have been this happy” that message
flashed a lightning to our brains and changed our point of view to our brand
completely. That made us say “That should be it.” and become a path to our main
goal. Our biggest aim as Car Wear is to make all our customers to feel this way
through presenting them these like no other in the world masterpieces.

In this case, we take the motto “the combine of passion with quality.” as a basis. We
could have used this slogan to pull the wool over eyes of our customers and
sell them evasive and under quality products in an easy way. Of course we did
not choose this way and created unique, high quality pieces. That was not easy.
First of all, we decided embroidery to be the main component of our designs
since it is high in quality, attracts more attention and elaborates the details
which we believe to be a good basis for our products. The embroidery technique needs
much more fine workmanship compared to the printing and other techniques. Thanks to being
an Istanbul based brand, we negotiated with tons of different suppliers and
compared several qualities to create the perfect product quality. Moreover,
working with different designers from all around the world lead us to produce
pieces which can not be found in anywhere.

At the end of the day, even though we are still at the beginning of our journey after a
long and challenging times, we present these peerless products to your
attention. Now, our question is that; Are you ready? To what? Not only heating
your passion to cars but also to the quality; To feel yourself special and
valuable; whenever looking at the mirror seeing the embroidery and having a
smile on your face boosting your energy ; getting everyones attention entering
an ambiance and getting asked where you got that piece from… We experienced
both of those cases. Now it is your time!